Revamp Your Website to Kick Off the New Year
A new year is fast approaching and with that more changes and advances in the digital world. This includes websites. Maybe it’s time to take a long look at your website and upgrade it. When was the last time you really explored your own website, really spent some time on it? Well, there is no time like now to do so and no time like now to update it.
There are several things to look for and consider when updating your website. Maybe it “looks” good, but that’s not the end of it. You need to make sure your website looks good, runs good, and ultimately pleases the end user. So let’s explore some options to upgrade or revamp your website.
Is It Mobile-Friendly?
One of the most important and biggest questions to consider when revamping your website is whether it’s mobile-friendly or not. In today’s world, almost 50% of global website traffic is from someone’s phone or mobile device.
With a large number of people viewing websites on a small phone screen, it’s critical to have a website that looks good on mobile. A website that has images that scale down, text that is easy to read, and links that work properly. After all, there is nothing more frustrating than viewing a website on your phone that you can’t see the whole page.
Also, having a poor website performance on mobile can affect your Google rankings because of mobile-first indexing. This means Google ranks websites based on their mobile-friendliness and responsiveness. And with a website that doesn’t look good on mobile devices, Google will rank your website lower, pushing the search result lower on the page.
So, check your website on all mobile devices, tablets, phones, and laptops. And decide if it’s mobile-friendly or if you need to revamp it to make it so.
With technology and design continually changing, sometimes more than once a year, it’s important to have a website with a modern design. Websites need to be appealing and useful for end-users.
Out are the days of having colorful backgrounds, with small links and texts on the homepage. Along with that, large menus and ok photography. Websites should be designed to provide the end-user with quick navigation, easy to read text, and stellar photography. It needs to be appealing to all visitors.
The look and feel of your website are critical for online success. Actually, a study done by Stanford University, says that 75% of internet users admit to passing judgment on the credibility of a company based on the design of their website. Don’t lose customers or potential customers just because your website is outdated.
Update and revamp your website so that it fits the modern design and end-users rave about it. After all, your website could be the only impression a customer gets of your business.
Adding Features and Changing Purpose
Another reason to update or revamp your website could be to add features to it. For example, adding a store or a blog section. If you’ve introduced new sectors of your business this year, it’s important to include them on your website.
If you sell products or services online, now is the time to make sure your website is fast and stable. With an increase in online shopping, your website needs to be able to handle the increase in traffic and sales. You’ll also want to make sure your eCommerce website has all the necessary features like an abandoned cart newsletter and newsletter signup. Don’t miss out on potential customers because you don’t have all the features set up properly.
A year such as this provides an opportunity to change or add on to the purpose of your business. If that’s the case for you, it’s important to add that change to your website. Customers and visitors should know about any new offerings or a change in purpose.
Whether your business changed, updated, or just had some additions, your website should reflect it. Your website can be your announcement pedestal for all new things and changes for your business.
Deep Dive Into the Numbers
Design aside, it’s also important to look at how well your website performs across the digital world. Looking at reports on speed, analytics, and Google search console can give you an in-depth idea of whether your website should be updated.
Each of these services can help you determine if your website is where it should be performance-wise. It presents to you opportunities for improvement and specifics on your website. These numbers and results are just as important as the design and look of your website as customers expect fast, easy to find websites.
Utilize tools like Google analytics to take a deep dive look into your website. It might be time for a revamp or change to bring your website up to proper performance standards.
There are many things to consider when reviewing your website for a revamp. Above are just a few reasons to take a long look at your website and decide if it really portrays your business and purpose. With a new year on the cusp, it’s time to make your website top-notch.
With several years of experience and knowledge of the current trends of website design, Mondo can help you achieve your website goals. We can revamp your website to fit all the performance standards necessary and give it a modern, clean design. Give yourself the gift of an awesome website!
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By: Cassie Sams