Revitalizing a Trusted Local Print Shop with Modern Digital Solutions
Updating American Paintbrush’s website and social media presence to reflect their 30+ years of expertise and ensure their continued success in the digital age.
The Goal
Since 1990, American Paintbrush has built a strong reputation in Laramie, Wyoming, thriving on word-of-mouth referrals, strong business relationships, and a commitment to quality craftsmanship. However, as the business landscape evolved, an online presence became essential for continued growth. With no existing digital footprint, American Paintbrush needed a website, social media presence, and an optimized Google Business Profile to reach new customers and showcase their decades of expertise in sign-making. Additionally, while the brand carried a well-established identity, it required a modern refresh to maintain professionalism and align with today’s design standards.
Our Approach
We began by creating social media profiles, a website, and a Google Business Profile, ensuring American Paintbrush could be easily found online. Their social media presence grew quickly, especially for a small-town business, while the Google Business Profile became an essential tool for attracting walk-in customers and reinforcing credibility. We also designed the website to visually showcase the shop, past projects, and available services, helping potential customers instantly understand their capabilities.
To keep their brand fresh yet recognizable, we took a strategic approach—modernizing, not rebranding. This involved subtle yet impactful refinements, such as incorporating bolder fonts, repositioning elements within the logo for better balance, and introducing modern colors that complemented the existing design. These small but significant adjustments gave American Paintbrush a more professional and polished look while preserving the legacy of their 30+ years in business.
Our partnership also includes graphic design support, ensuring all marketing materials align with the updated brand identity. By combining a strong digital presence with a refined brand, American Paintbrush is now positioned to continue serving the Laramie community while attracting new customers in an increasingly digital world.
Maximize Your Impact. Elevate Your Brand
From strategy and design to development and execution, we provide the expertise needed to help your business grow. Let’s collaborate to create solutions that drive real results.
Our Work in Action
Snowy Range Scapes
Building Snowy Range Scapes’ brand from the ground up with a custom logo, website, and cohesive design solutions to establish their presence as a premier landscaping service.
Equalized Productions
Refreshing Equalized Productions’ website and brand assets to deliver a polished, mobile-responsive platform and cohesive visual identity, ensuring they remain a premier name in audio-visual production.