Things we may ask you to upload:

 

  • Logos
  • Photos from previous photo shoots
  • Previous marketing documentation
  • Color specs
  • Other asset files

 

You may not have any of these files or maybe you do but you don’t know how to manipulate them.  Not to worry!  Now that you have your own in-house marketing team we can take over and handle them.  We create a shared directory to store all of your files and the folders that we generate through marketing your business and leave them securely accessible anytime you need them.   All assets that we create are your property and will be organized and maintained in the most efficient manner possible.

 

How to properly save your files.

 

First off, we will briefly explain the difference between different files types used in graphic design and content creation.  There are 2 main types.

 

Vector File Types:  .ai, .eps, .svg, .pdf(may contain both vector and images)

 

Image File Types:  .jpg, .png, .gif, .tif

 

What is a vector?  A vector design file  consists of elements that are created using x and y coordinates.  In doing so, there is no “pixelation” or loss when your elements are saved out of the program.  We require this for a multitude of reasons.

 

  1. Ensure crisp and beautiful printing when blown up to large sizes
  2. Allow for us to cut your design in plotted vinyl without having to create vectorize.
  3. Saves time and energy for you and us to create your new files utilizing the original file.  (This is especially important if you have a prior designer).
  4. This also allows for us to gather accurate colors and designs that you may have already utilized. ie. Car lettering, tri-folds, business cards, etc.

 

What is an image? Images can come from two different sources. Digital cameras and rasterized vectors.   Images coming from a digital camera may not be originally in any of these native image types and instead be RAW files.  These files consist of lossless data that the camera has written to ensure that you get the full color gamut and effect that the camera can provide.  Post processing of images from a camera will result in the formats above.  Typically .jpg files.  Why go through this process, you ask?  The main reason being file size. Utilizing compression makes the images smaller and also conforms to a universally view-able file.  Not all operating systems or programs can see RAW camera files.  So if you come across us asking for RAW files, we are preferring that you get the original files from the photographer or your cameras.

 

Notice the nice sharp edges around the letters.

 

Next are rasterized images.  These are images that the above drawing programs have exported into “flattened” raster images.  Again, why would you do this?  Well, for the same reasons as with post processing camera images.  Vector files take very elaborate software interpretation to open, making them horrible for web development or any type of ultra-portable file.  This also makes them very large.  ie. If you were to not have Adobe Illustrator and we sent you an .ai file, you wouldn’t be able to open it.  Otherwise, if we were to save that same file as a .jpg, you would have no problem viewing it on any device.

 

Notice how the letters are not sharp around the edges, this is what happens when a vector file is not saved using the correct settings.

 

In conclusion . . .

 

You may not have any files or you do and want to start all over fresh.  This is great!  But if you want to use existing assets please help us help you by getting the files we need so we aren’t redesigning something you have already paid for.  If you ever have any questions please feel free to email us at info@trymondo.com.

 

 

Pin It on Pinterest