Rental Guys - Elevating Online Reputation with SMS Review Requests

Rental Guys, formerly known as Guy Rents, is a family-owned business that has been serving customers since 1959. With fourteen stores across two states, Rental Guys has become a trusted provider of rental equipment and supplies, known for their exceptional customer service, well-maintained equipment, and commitment to their community. As a local business that values customer relationships, Rental Guys aimed to enhance their online reputation by increasing the number of positive customer reviews and improving engagement.

Our goal was to increase online reviews while providing an effortless way for customers to share their experiences and for Rental Guys to address any concerns directly.

To achieve this, we implemented a comprehensive SMS review request campaign that included:

• Sending over 2,000 review requests via SMS per location over an 8-month period.
• Offering instant SMS links to Google and Facebook, allowing customers to choose their preferred platform.
• Implementing a system for directing negative feedback privately, enabling Rental Guys to resolve issues effectively.
• Providing guidance on responding to both positive and negative reviews to strengthen customer relationships.
• Actively replying to reviews, reinforcing customer confidence in the company.

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Our targeted SMS review strategy delivered impressive results across all 12 locations, achieving:

• 12%+ increase in new reviews, enhancing the company’s online presence.
• Consistently 11% or higher engagement rate, surpassing industry benchmarks.
• Increased customer confidence through timely review responses.
• Valuable insights into customer experiences, helping to improve service quality.
• A boost in positive reviews highlighting Rental Guys’ strengths, such as knowledgeable employees, friendly service, reasonable prices, and a seamless rental process.

Customers consistently praised the prompt and efficient service, the high-quality equipment, and the knowledgeable staff. They appreciated the effortless rental process, fair pricing, and the wide selection of equipment, including items sourced from outside the area.

Key takeaways from this campaign include the effectiveness of immediate SMS outreach, the importance of a multi-platform review strategy, and the value of engaging with customer feedback to drive business growth. By utilizing this strategy, Rental Guys has successfully improved their online reputation and reinforced their commitment to exceptional service.