Slide One Stick Out From The Crowd With Advertising With data that we gather through social media, your clientele, and existing data sets online we can target very specific markets with your ads. Whether you've advertising for years or just starting today we can improve your ad effectiveness!
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Search Engine Optimization

Search engines are constantly updating its algorithms and methods. We keep up to date with the latest SEO tactics to try to get you to the top of the page as soon as possible.

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Show Up On Search

Get your digital ads to appear on Google at the very moment someone is looking for products or services like yours, directing them to your website.

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Get Results

Feature ads with a call-to-action, like a phone number to call, to see the results and true ROI on your online advertising.

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Personalized Budget

Online ads can work for almost any advertising budget, whether its big or small. Set a monthly budget cap, and never go over it.

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Leverage Social Media

Use social media for more than company updates or funny posts. Run targeted ads to increase sales and engagement.

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Email Newsletters

Digital letters that advertise for your company in more than one way. Easily reach current or future customers with a simple newsletter campaign.

Check out some of our subscriptions!

Advertising Subscriptions

How It Works

1

Pick your package based on your budget and the expected outcome of your ads.

2

We will ask you to provide your business information, details on what your target audience is, and any additional details that might be helpful for us to run your ad campaign.

3

Sit back and relax. We will show your reports, analytics, and keep you posted on your results. You can always check your status in your dashboard as well!

FAQ's

What happens after the sale?

Once you purchase an ad package, we take the business information provided and start creating Google ads based on the products and/or services you sell. We will communicate with you throughout the ad campaign setup progresses. You will be given the opportunity to customize the ads, targeting, and budget within our interface once the campaign is setup. The average turnaround time, from signup to ads being live, is about 2-5 business days.

How do I track the performance of the ads?

We provide a dashboard you can log in to anytime to view stats on your Google Ads. We also send weekly reporting snapshots. For tracking these visitors once they come through to your website, we set up auto-tagging on each ad – this allows you to view performance in Analytics in the Google Ads section.

Who will see my ads? Can I adjust the location targeting?

By default, we target to the city of the business. You can target any cities or geographical areas – this can be specified in your dashboard easily.

Where do my ads show?

The ads appear in Google Search results, in the text ads area. We can optionally connect to Google Maps ads as well, this setting can be triggered in your dashboard.

What do the ads look like?

The ads are text-based ads that are dynamically generated, using text set in our dashboard (set up by us, editable by you), along with the keyword term, business name, and location. We use our automated platform to generate a variety of ads based on these factors.

What Languages are supported for ads?

English and French.

What countries are supported to run ads in?

We provide services to businesses in the USA, Canada, Australia, and countries in the UK.

What returns can I expect from Google Ads?

The expected cost and return a business sees from Google Ads varies based on industry, geographical region – and really is unique for every business. It’s a hard projection to make. Our Google Ads Expectation by Industry file offers some projections based on industry – but keep in mind these are simply industry averages, and the best route is to run your ads for a couple of months and learn from the results. We find locally targeted, specific product/service categories (such as ‘martial arts studio’) see a low CPC average around $1, whereas highly-competitive industries (such as ‘Financial Advisor’) see a higher average CPC, up to $6.

Where do the ads link to?

We direct the ads to the website specified upon ordering.

How much of my budget actually goes to ad spend?

Depending on your package, 70% – 75% of your budget will go directly into ad spend. If you purchase the Basic package, you will have a one time $20 setup fee.

What requirements need to be met for a business to run ads?

We’ve built our platform to suit businesses of any budget or technical skill. You simply need to tell us a little bit about each business, and we do the rest.

How are the keywords generated?

We generate extensive keyword lists for each of the products/services found on the website provided. We focus on intention-based keywords that are tailored to each product/service the business sells, omitting the negative keywords that can result in unqualified traffic.

How are the ads generated?

We use AI and automation to take the information about what a business sells, generate extensive keyword variations for each product or service, and create a locally targeted ad campaign – all behind the scenes. No management is required on your part.

How It Works

1

Account setup and on-page optimization:

SEO Benchmark & Keyword Research

Google Analytics and Search Console Setup

Bing Webmaster Setup

Website Optimization

Initial Backlinks Creation

2

Off-Page optimization:

On-Page or Off-Page Content Creation

Continued Backlinks Creation

Continued Website Optimization as needed

3

Link acquisition and ongoing SEO work:

SEO Health Checks

Monitoring and Reporting

Continued Backlinks Creation

Add ons

1

Extra Geo: Add-on includes additional deliverables such as strategic link building, content, and on-page adjustments as needed. The Extra Geo Add-on will include:

  • 1 additional piece of content writing or guest blogging (every 6 months)
  • 10 additional backlinks every month
  • 5 additional website pages of on-page optimization

2

Extra Topic: Add an extra topic or set of keywords. (Up to 7 keywords/topic) Add-on includes additional deliverables such as strategic link building, content, and on-page adjustments as needed. The Extra Topic Add-on will include:

  • 1 additional piece of content writing or guest blogging (every 6 months)
  • 10 additional backlinks every month
  • 5 additional website pages of on-page optimization

3

Power Boost: Required for Dentists, Lawyers, Contractors. Consists of additional SEO work such as links and content. Add-on includes additional deliverables such as strategic link building, content, and on-page adjustments as needed. The Power Boost Add-on will include:

  • 1 additional piece of content writing or guest blogging (every 6 months)
  • 10 additional backlinks every month
  • 5 additional website pages of on-page optimization

FAQ's

How does SEO improve my business?

SEO is tangible work being done to the website that strengthens its foundation and makes it more appealing to Search Engines. As a result, the website ranks higher and is more visible to prospective clients on Search Engines such as Google and Bing.

Should people do SEO if they already rank?

Absolutely! SEO is dynamic. Search rankings and results shift and change. What works today, may not tomorrow. Google is constantly updating and refining its algorithms. Also, as competition increases it’s important to stay on top of SEO so your website continues to be relevant. Good websites are doing SEO constantly to maintain and continue improving their rankings. You may rank for your core terms, but it’s important to rank for secondary and tertiary terms as well.

What’s the difference between Local and National SEO?

If a business provides services nationwide it may try to rank for just the keyword. If it’s a local business it would try to rank for the keyword + the geography. So for e.g., a national chain of plumbing supplies provider would want to rank for ‘plumbing supplies’, while a local store that serves just Washington DC would want to rank for ‘plumbing supplies DC’. Local SEO is intended to get customers who live in the area to support that local business.

What are long tail keywords?

These are 3 and 4 letter targeted phrases that are beneficial to the client’s business. They can be easier to rank, but also produce strong buying results because they often convert better than generic terms.

How often does Google update its algorithms?

Google does not give direct answers to this, but every few months a major algorithm update seems to occur. In between, many small updates consistently appear. SM Marketing tracks over 1 million key terms allowing us to quickly see fluctuations in a wide range of businesses. By seeing this, we can evaluate what’s working best and make adjustments to campaigns.

What is guest blogging?

Writing interesting content on a guest blog is valuable to improve rankings. When the owner of the guest blog likes the content being written, they often include it on their own blog because they see its value to their visitors. This in turn can provide a backlink to our client’s website.

What is on-page vs off-page SEO?

Any work that’s done on the actual site such as, titles, tags, descriptions, content, website structure, etc., is known as On-Page. Any work not done directly on the website, such as blog writing, link building, social sharing, bookmarking, various content, and more is known as Off-Page.

Can anyone guarantee first page rankings?

No one can guarantee exactly where they will rank, but someone’s business is taking up the first page search engine real estate. By doing the right SEO work, at the correct pace, and in the proper manner, clients should expect great results.

What’s the connection between GMB and Local SEO?

Google My Business is like a directory that maintains key business information such as name, address, phone, hours of operation, map, photos, videos, categories of business, forms of payment, etc. Google gives prominence to these listings and they show up on Google SERP’s and Google maps, both on desktop and mobile. Hence having a fully completed and verified listing is very important and helps with rankings.

Can my business show up on Google Maps?

Yes, if all the relevant details are properly filled out on the Google My Business section and the site has been verified by Google, it can show on Google Maps. Adding in the extras, like videos, photos, and getting reviews is advantageous to inclusion in this area of Google search.

What are backlinks and why are they important?

These are links done offsite that signal search engines to the targeted website. There is a lot that goes into backlinking safely. The days of mass link building and black hat SEO are over. At SM, we take time and make sure the backlinks come from relevant sites that are true to the business. By doing strong backlink work, the client’s website should rank higher than their competition who is solely focused on on-page work.

What happens after the sale?

As soon as we receive your order with all the required information, we will begin working on the account. Reporting will be available to you via our Dashboard reports section or the Executive Report.

FAQ's

What kind of content will you create for my business?

Email marketing is all about creating value for the reader. Depending on your audience, that might include an informational newsletter or a monthly promotion. We’ll work with you to create rich content that engages readers and motivates them to accomplish the goals you’re hoping to achieve.

How do cancellations work?

You can cancel anytime. If you choose to cancel after our team has begun your first draft, you will not be refunded or compensated for the unfinished work.

Is a monthly content call necessary?

We always recommend completing a short content call for every monthly campaign. This helps ensure that our team is able to deliver an email strategy that suits your business’s needs and targets the right audiences with the right messaging.

What templates and layouts can I choose from?

During the onboarding and content calls, we’ll review a few different templates with you to best suit your needs.

Can I add extra emails to my package?

You absolutely can! In fact, industry experts suggest that 1-2 emails per week are the ideal frequencies for better sales. There is no limit to the number of extra emails you can order. Each additional email will come at an additional cost.

Do you provide stock images?

We can absolutely provide stock images if requested and required by the client. However, we recommend that your client provide professional images of the business to ensure an authentic and engaging email campaign.

What are the limits for word count on each email?

We do our best to adhere to the industry’s best practices, as 200-250 words typically receive the best open and click-through rates.

What does the timeline look like for emails?

Depending on your package and revisions, timelines and time frames vary. Please see our expectation flyer here for more details.

Get more for your dollar with a Full Service Package!

Combine this with a FULL marketing subscription so you can be sure your content will be in front of the right audience!